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Sara Parant, Founder of Baby Clothing Brand Peasy Co., Talks Launching Her Business While Growing Her Family

It’s 3am. You’ve just fed your new babe and changed her diaper. You’ve got the lights down low so as not to wake her too much. And all you can think about is, “Who in the world thought snaps on baby onesies were a good idea?” 

Raise your hand if you’ve been there.

Luckily, there are amazing mamas out there who don’t just muscle through the struggles of motherhood, but actually go and do something about it. Sara Parant, is one such mama who wanted to make dressing babies easier by making the game of “find the snaps” in the dark obsolete.

Sara is mama of 2 and the founder of the innovative but incredibly cute baby clothing brand called Peasy Co. She created her signature snap-free, super soft, and ethically-made clothing line after her own frustrations dressing her first babe.

Inspired by her mompreneurial spirit and hustle—raising two babes under 3 and founding a company is no small feat! —we chatted with Sara about the ah-ha! moment behind Peasy Co., what being an entrepreneur has taught her about parenting, and how she gets it all done!

We can’t get over how cute your onesies are. But they’re also really smart. How are they changing the game for new moms?

On average, newborns go through 10-12 diapers changes per day! I can’t tell you how many times I’ve missed buttons and had to start over. Or, struggled to get the outfit off after a messy situation. Or, wished I could dress my baby from the feet up because they didn’t want something over their head. New parents are sleep deprived with depleted patience, so even these little mishaps, can cause great frustrations.  

“Diaper changing can actually be a time to bond for parents and other caregivers too, like grandparents and babysitters. This one-on-one time should be, dare I say, an enjoyable experience.” 

— Sara Parant, founder of Peasy Co.

I love that the no-snap, no-fuss design makes it easier on grandparents with limited finger dexterity as well. 

Let’s back up. Take us back to that moment when the idea for Peasy Co. came to you and what you did next. 

It all started with the idea of the no-snap onesie in 2017. My daughter, who’s now three, was a newborn, and I was so tired of searching for the snaps on her onesies. I knew there had to be a better way. One late night, I was with my mom, and we took a pair of scissors and started cutting up an old onesie from my daughter’s closet to see what we could do. 

Over the next few weeks, I cut a lot more onesies and then started sketching designs. I found a local pattern maker in Brooklyn to sew a prototype. The first Peasy onesie was born. I knew I was onto something, so I continued to tweak the design and started thinking about the best fabrics for babies’ soft skin and eco-friendly options.

I also started setting up the business, choosing vendors and partners, and creating a website. Fast forward to 2020, and we completed our first production run at a local CA factory (where they pay fair wages and I have been able to meet the workers personally). 

Now that Peasy is taking off, I am so excited to be able to change the way families change their babies.

A baby and a new business?! How did you do it?

Balancing motherhood and my new business has been challenging but immensely rewarding. When I started working on Peasy, I had only one child. I did most of my creative work in the morning before my daughter woke up, and then I would use the few hours while she was at school as a chance to make calls and reply to emails. Looking back, I had plenty of spare time and energy! 

Prior to motherhood, I was used to working long hours and commuting. So, working from home and doing something I loved, didn’t feel like work. 

 “Creating Peasy Co. is a way to be true to myself as an intelligent, creative and determined woman, not just a mother.”

— Sara Parant, founder of Peasy Co.

Then you got pregnant again—how did that change things?

I worked on Peasy Co. through my second pregnancy and then we packed up and moved from NY to CA for my husband’s job. Even on the days when I didn’t feel like I was making much progress, I was always brainstorming and reading about starting a business. 

“I would set at least one goal to accomplish per week. Even if the goals were small, and took 10 minutes, it was progress. One foot in front of the other.”

— Sara Parant, founder of Peasy Co.

Now, with two children (and a pandemic!), time is as valuable as ever. I continue to do the majority of my work in the morning, during nap times, and over the weekends. It’s a constant juggle!

What did maternity leave look like for you before you started working for yourself? And now?  

With my daughter, I had a true maternity leave. I was still employed at my previous job and thankfully, they were very supportive of maternity leave and mother bonding time. With my second, it was different (like most things about the second time around!). My son was up every 2-3 hours for the first two months. Even with help, I was exhausted!  

We had help from my mom who flew to California from New York to stay with us for 3 weeks. She really helped us get our feet back on the ground and adjust to being a family of 4 by caring for our daughter and cooking for our family. 

In terms of working on the business after the birth of my son, I was deep in research and development. But it was the most fun kind because now I actually had my very own baby model! So of course, he wore Peasy’s from the day he was born. I received so many compliments at the hospital from the nurses on my onesies and swaddle blankets. They loved the designs and the super soft material, so that was encouraging because they have dressed and swaddled thousands of babies! Before my mom left to return home, she also helped me with some video and photography. Moms really can do it all!

How has being a mother made you a better entrepreneur and vice versa?

Motherhood has taught me to be more resourceful and to work smarter. Part of working smarter is knowing when to ask for help and outsource the things you’re not as good at.

“Motherhood has helped me be more adaptable in life and in business. Things often don’t go according to plan when kids are involved. You have to be ready to quickly pivot to Plan B and even Plan C…especially when a pandemic strikes!”

— Sara Parant, founder of Peasy Co.

Motherhood has given me the extra drive to go after it because I am motivated by my children to be the best version of myself, as a person and a mother. I hope my children see that they can follow their passion, take risks, and accomplish anything they put their mind to, without having to choose between career or family.

Being an entrepreneur, especially one who is a mom, can be lonely. Who do you lean on when you need a little extra support?

My husband has been my number one supporter. He believes in me and the business, and has always helped push me through bumps in the road. Second has been my girlfriends, even those without kids, who empower me, and who were always asking for updates on Peasy. They didn’t know it, but they were holding me accountable to make Peasy Co. a reality. I’m also grateful for HeyMama, a community of working mothers who collaborate and empower one another.

Any advice for other mompreneurs juggling the work-life balance? 

As a work-from-home parent, it’s easy to find yourself doing the majority of the childcare and housework while growing your business. I realized I was doing too much without asking for help. Rather than jump to hiring a babysitter or nanny when my son was still very small, I compared what it would cost to outsource help with housework (mainly cleaning) and some smaller business projects. Essentially, I prioritized being with my kids, rather than paying for someone to take care of my kids, instead outsourcing the housework and tedious business tasks.

What’s one thing you do everyday to nourish yourself? 

I love waking up first, while the house is quiet, and actually enjoying my coffee while the house is quiet. I also try to do 20 minutes of meditation or yoga in the morning before starting on my to do list.

Final thoughts?

Motherhood looks different for everyone. Don’t compare yourself to everyone else. Do what you feel is best for you and your family, but know that you are not alone.

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